What is Luve?
The Water-Based Personal Lube for Everyone
No matter how you love it, Luve it!
Our motto says it all. Developed for everyone and designed to enhance every moment, whether you're flying solo, with a partner, or exploring new ways to enjoy intimacy.
Hypoallergenic, Dermatologically Tested and pH 4.5
Surprises are fun, just not when it comes to irritation. Luve is carefully formulated to respect your most sensitive areas, free from common irritants. Rigorous testing ensures a formula that plays nice with your body, so you can focus on the fun. Luve is free from parabens, silicones, glycerin, alcohol, and added fragrance.
The more you Luve, it the more you Love it
Crafted with years of expertise and fine-tuning, Luve isn’t just about lubrication, it’s about long-term care. Our formula ensures not only smooth, uninterrupted pleasure but also soothes and protects with continued use.
Enriched with Ectoin, Hyaluronic Acid and Niacinamide, it guarantees protection against osmotic and oxidative stress, as well as counteracting skin ageing. Inulin, a plant-derived prebiotic, and Lactic Acid promote the maintenance of a healthy microbiota. The more you use Luve, the better it gets.
Safe for Sex Toys & Condoms
No one excluded. Not even your toys.
The water-based formula is compatible with sex toys and condoms. Dermatologically tested, gentle on skin, and safe with everything you love. Just uninterrupted pleasure.
Made in Italy
Every drop of Luve is born in our lab, right here in Italy. We don’t just sell it. We make it ourselves, from start to finish.
We formulate it, produce it using cutting-edge Italian machinery and ship it directly.
No compromises. Only high-quality ingredients, advanced technology and meticulous control at every stage.
But it’s not just what’s inside that makes Luve special. Our entire packaging is proudly made in Italy, from the glass bottle to the aluminum tube, from the pump to the label, all the way to the paperboard casing.
Because when it comes to pleasure, Italians do it better. From the very first screw to the very last drop.
Science, Passion & a Whole Lot of Luve
Luve is a science-fueled journey to revolutionise intimacy. Behind it? Dr. Chiara Cacciotti Felici, a young Italian pharmacist who decided to shake things up. While crafting Luve, she’s also diving deeper into Biotechnology, making sure every drop is backed by cutting-edge science. And she’s not the only one who believes in it, the EU does too, co-funding the project to support women-led businesses.
As for the mysterious character on our visuals? That’s her alter ego. Chiara makes the formulas. Her illustrated twin steals the spotlight.
When the Lights Go Out, Luve Turns On
If your turn-on is turning off the lights, go ahead. You'll always find Luve.
The logo on our glass bottle glows in the dark, so when things heat up and visibility fades, you won’t have to fumble around. No distractions. No interruptions. Just smooth, effortless pleasure exactly when and where you need it.
A Luve Letter
Whether you’re whispering sweet nothings or confessing something a little spicier, your words deserve more than just a digital ping.
That’s why we offer to handwrite your message, even if it makes us blush. Ink on paper. No filters. No autocorrect. Then we tuck it into the box when you send Luve to that special someone. It might be romantic. It might be cheeky. It might be the start of something you can’t say out loud.
Whatever it is, it becomes part of the story. Your story. Sealed with Luve.
Once you choose your Luve, just view your shopping cart and add your message before the check out.
For Your Eyes Only
Some things are meant to turn heads, your delivery box isn’t one of them. Luve arrives in plain, no-nonsense cardboard packaging, with billing from Metamorphoseon S.r.l. instead of anything… suggestive. Because while we believe in expressing yourself, we also believe that some things should stay just between you and Luve.
